Why are deadlines important? Because publishing is a schedule based business. When a book receives a publication date, everything moves toward the date when that book goes to the printer. If the book isn’t ready, printing presses stand idle, and time is money.
Many authors feel enslaved by deadlines. But what if how they think about them could change that? On his leadership web page, author and motivational speaker, Stan Toler, offers five positive ways to perceive deadlines. He says:
“Deadlines are friends. You created them to assist you. Treat them with respect and they will be loyal to you. Ignore them and they may haunt you. They are not there to harass you; they are there to help you. Like a friend, you check on them, give them space, and remember their birthdates and anniversaries.
Deadlines are property lines. They are the imaginary spaces where your ideas and ideals live. As property lines, they need to be detailed, recorded, and guarded from intruders—such as time-wasters or attention-grabbers.
Deadlines are destination points. Like entering a travel location on your GPS, you create a deadline so you can journey toward it. There may be “points of interest” along the way, but their destination is your end goal.
Deadlines are managers. You gave them permission to keep you on the straight and narrow. In return, they give you friendly reminders of neglect, lack of focus, or impulsive behavior. You don’t need to fear them. They are not immovable. And if they are not flexible, they may need to be replaced.
Deadlines are volunteer staff. You appointed them, not vice versa. They are the stagehands, but you run the show. They embody your vision. You are only bound to them by loyalty. They have no overruling authority.”
Incorporate Toler’s suggestions when you write and revise. Remember–you control deadlines; they don’t control you. Meeting, even exceeding, them is a sure way to forge a great relationship with your publisher.
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