Category Archives: Social Networking

Social Media How-to’s For Writers

Social-Media-Stress-Syndrome

If you are befuddled about social media, and even if you’re not, Author Media is a website you should know about. It’s a site dedicated to growing your platform online. If you don’t have the Author Media Blog in your bookmarks, you should. It’s loaded with information about engaging your readers through social media.

Maybe you aren’t technologically savvy, or maybe you need help marketing your books on social media websites. Here are a few links just for you.

“How to Market Your Book on Pinterest”

Author Adrienne Erin explains what Pinterest is and how it can be helpful for marketing your books.

“Pinterest is one of the more creative outlets. Members of Pinterest already have a more creative mindset. They are on the site to organize cool and creative ideas and trends. By following some of these easy tricks, you can make yourself and your new novel stay on top of the latest trends and on your followers’ minds.”

“Is Pinterest Right for You?

Blogger Shaney Lee asks five questions that will help you to decide.

“Pinterest is one of the fastest-growing social networks and brings in lots of referral traffic to blogs (according to one study, more traffic comes from Pinterest than Twitter). While one tweet may bring in traffic to your blog for a day, a pin could bring traffic to your blog for months.”

“How to Set Up Your Google+ Account”

A straightforward, step-by-step guide from computer guru, Daniel James.

“Google+ is a thriving and robust hub of social interaction that many people, including myself, use as their primary social media platform. It’s the social layer that ties all of Google’s various services, such as Gmail, YouTube, Photos, Drive, and Maps, together.”

“How to Create a Facebook Page in 3 Easy Steps”

Thomas Umstattd Jr., CEO of Castle Media Group, the parent company of Author Media, provides a quick-start guide to starting a Facebook Fan Page.

“Pages, or Fan Pages as some people call them, are one of the best ways to promote your book or cause on Facebook.”

“How to Set Up a Professional Twitter Profile”

Shaney Lee again; this time she offers eight tips for setting up a Twitter profile.

“When I finally did join Twitter, I was amazed. In just six months, I’ve ended up with free books, connected with some of my favorite bloggers, and been offered guest posting opportunities.”

Get familiar with the Author Media website. Use its search bar. If it’s about social media, it’s in there!

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*NOTE: Any ads appearing in this post were not put there by me nor do I endorse them. WordPress sometimes posts ads in exchange for hosting this free blog.

 

 

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Twitter for Writers — Part 2

This week, we are looking at how writers can use Twitter to promote themselves and their writing.

But before we go there, I have a question for you: Are you avoiding actively promoting yourself as an author on social media sites? Then take a look at the statics HERE. There are now more than a billion social media profiles, representing around half of all internet users worldwide, and the numbers continue to grow. It’s a new publishing world today, one that is connected through social media. And that means that your online author platform is important. Like it or not, as a writer you should be actively involved in social media venues like Facebook and Twitter if you want to connect with potential clients, readers and other business partners.

You can use Twitter to:

1. Be seen. 
Think of Twitter as a social gathering at a writers’ conference. You are there to meet people. As you connect regularly with others on Twitter, your name becomes familiar to them. When you tweet content that is interesting and informative, you build your reputation as a writer. Remember—your name is your brand.

Connect with publishers. Read their tweets and respond to some of them. Don’t spam publishers or ask them to publish your book, but do participate in the conversation. Connect with other authors. Get to know like-minded friends. They may have helpful information and resources. You can communicate directly with a person on Twitter by beginning your Tweet with the @ sign followed by the person’s Twitter name.

In my last post HERE, I shared some ways to find authors and publishers on Twitter. WeFollow is another good resource. Find it HERE. Type in a category on the “tag” line at the top of the page to locate groups of people to follow.

2. Share links to blog posts, articles and other cyber places that might interest readers and writers.
A brief explanation along with a link can be the roadway to some interesting learning. Did you know that Twitter automatically shortens links for you? So don’t worry about including a long URL in your 140 character (0r less) tweet.

Get into the habit of retweeting (resharing) tweets that you find interesting. Twitter makes this easy. When you read a tweet, you’ll find a retweet link just above it. Click it, and you’re done. Retweeting helps you to build relationships by promoting another author’s platform.

3. Virtually attend trade shows and other writers’ events.
For example, if you want to participate in the ACFW 2012 Conference, but you can’t make it to Dallas, you can follow and learn from people as they attend. It’s easy. On the day of the event, go to TweetChat HERE. Then follow the instructions. Some attendees will be tweeting about what they learn and hear, and you can participate in those real-time conversations.

4. Market your books.
Marketing is important, but remember the 90/10 rule. Persistently promoting your books on social media can turn off even your most devoted fans. I don’t know about you, but when I see a writer over-promoting his or her work, I skip reading their posts.

The majority  (90%) of your time should be used building relationships and the rest (10%) selling or talking about your books. The content of your tweets is most important. They should be fun, encouraging, informative and interesting. Even when you do promote your product it should be a soft sell. People are more likely to buy your books if they know who you are and if you provide them with more than a sales pitch.

Don’t be intimidated by Twitter. If you use it wisely and consistently, you can grow your platform and extend your reach to a huge community of writers, agents and publishers.

Are you still not convinced that you should be using Twitter? See what Michael Hyatt, former CEO of Thomas Nelson Publishing has to say in his blog posts:

HOW TO BECOME A TWITTER NINJA IN LESS THAN 30 MINUTES A DAY

ANSWERS TO THE TOP 10 TWITTER OBJECTIONS

Let’s connect! You can find me at https://twitter.com/#!/jeanfischer1.

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Twitter for Writers — Part 1

Twitter is huge. It reports having 462 million accounts. (Yes, almost half a billion!) In this post, we’ll take a look at the basics of setting up a Twitter account and using it. In my next post, I’ll share how writers use Twitter to promote themselves and their books and even to become better writers.

Let’s get started.

What is Twitter?
Twitter is a free online social networking tool that enables its users to send and read text-based posts of up to 140 characters

What is a tweet? 
A tweet is just a cute way of saying “a Twitter post.” You post to Twitter in a way similar to how you post on Facebook. The big difference is length. A Twitter post is limited to 140 characters.

How do I get started?
Michael Hyatt, former CEO for Thomas Nelson Publishing, offers a 20-minute “Beginners Guide to Twitter” HERE. Follow his simple steps, written for “non-techies.”

What if I need more help?
Twitter’s Help Center provides all the information you need and presents it in a clear, easy-to-understand way. Start with the “Twitter Tour” HERE. Then check out “Twitter Basics” HERE .

Why is my profile page important?
Your Twitter profile page presents a first impression. This is how you introduce yourself to followers. It includes your photo, a brief bio, and a link to your webpage and/or blog. Make the most of the short bio. Include a link where followers can find out more about you. On my profile page HERE, you’ll see that I include my web page URL in the bio and that I’ve also linked to my blog.

How can I change the look of my Twitter page?
Twitter makes it simple to change the background design HERE.  They offer a few basic design templates, but remember—this is your author page. You want it to stand out and look different from the rest. If you Google “Free Twitter Backgrounds,” you will find sites with many background images to choose from. Some will automatically set the design on your page. Others will direct you to download the background to your hard drive and then upload it to Twitter. Here are a few places to find backgrounds:

Twitrounds

ProfileRehab

Twitrbackgrounds

Sharefaith (This site has some nice free Christian backgrounds for a limited time only. If you like these, save them to your hard drive now.)

If you know how to use basic design tools, you can create your own background at Free Twitter Designer HERE. I used this tool to create a custom background on my profile page.

Whom should I follow?
You should follow writers, agents, publishers, and other informative sites for and about writers. Here are a few names to get you started. Visit their profile pages, see whom they’re following, and you will find others to add to your list.

Authormedia presents “29 Christian Literary Agents to Follow on Twitter” HERE and “7 Twitter People Every Author Should Follow” HERE.

You’ll find a list of Christian publishers on Twitter HERE. I’d like to add Barbour Books to this Twitter list.

And a directory of book trade people on Twitter HERE

Until next time, get to know Twitter. Set up an account, play with your design, and find some interesting people to follow. Think about how you could use Twitter as a part of your platform and also as a learning tool.

If you missed my last post “Taking The Mystery Out Of Facebook,” you can read it HERE. And then, would you log in to Facebook, and  please

LIKE my Facebook Author Page HERE.

Thanks for stopping by. See you next time.

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Filed under Social Media, Social Networking, Twitter